ITTC_Seminar_180606 This presentation on ‘Being creative with culture: novelty heritage for traditional tourism?’ served as a basis in addressing ‘The Impacts of Tourism on the Maltese Island Culture’ seminar organised by the Institute for Tourism, Travel and Culture at the University of Malta in June 2018.
Tag: place branding
Sustainable cultural tourism
sustainable_tourism_in_malta_melilla_171020 This critical presentation on sustainable tourism in Malta was given at the 2017 annual España Creativa forum on sustainable tourism in Melilla, Spain.
Building a nation brand through cultural diplomacy
This paper reflects on recent efforts at combining culture with nation branding with reference to the island state of Malta. https://link.springer.com/article/10.1057/pb.2016.7
Place branding in practice
You may enjoy this light yet insightful read featuring an interview by National Geographic with various cultural operators in Malta including myself. http://www.nationalgeographic.com/travel/destinations/europe/malta/best-trips-2017-malta/